Monthly Archives: January 2012

Presentation 3 Slides

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Channel Interviews

It was a bit of a long weekend as we played catch up on our channel research and interviews but in the end we managed to have 22 conversations with individuals involved in kite sales and reached out to many … Continue reading

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Why has no one else designed a kite like this?

In one of my channel interviews, I spoke with Jeff Kafka of WOW kites (pictured below). I had just described our kite design to him and he replied: “oh yeah, we sold something like that made by RRD kites a … Continue reading

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Proxy: Windsurfing

There are reasons to believe the kite surfing market will grow in the way of the wind surfing industry. The two sports attract a similar type of consumer and then equipment used between the two sports has a lot of … Continue reading

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First Test of The Ghost III

The wind was cooperative today so I was able to give the ghost a test flight. Overall it performed well, which is quite exciting. However, I will want to do some modifications on the design for the upcoming Ghost IV. … Continue reading

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Making a prototype

In addition to our customer conversations, much of our time is spent actually building mythical prototypes we tell our customers about. In this post I am going to give a brief overview of that process. Last night I finished our … Continue reading

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Researching Market Size

Though obviously growing in popularity as a sport (as informally measured by the number of magazines, forums, websites, groups, etc. dedicated to the sport), it has been unusually difficult to find thorough market data around kite surfing. The following illustrate … Continue reading

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Who Is Our Customer?

In many ways, Engine Kites is a selfish production. The idea is a byproduct of our own desire to have the best kite surfing experience possible – and that means not having to drop a couple grand or lug a … Continue reading

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A Strange Affinity: Entrepreneurs and Kite Surfing

Kite surfing requires dedication and a lot of energy, kind of like this class and entrepreneurship in general. At least that’s one explanation for why so many silicon valley techies seem to love the sport. From Google Inc co-founders Sergey … Continue reading

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Background

Introduction to Kitesurfing        Kitesurfing is a relatively new and  very exciting  sport. In 1998, there were only a couple dozen kitesurfers in the world but he population of kitesurfers is growing rapidly, with an estimated kiting population … Continue reading

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