Kite surfing schools are developing new ways to capture business from beginning kiters. To make the sport more accessible, San Francisco based company Kite The Bay was recently featured in this San Francisco Chronicle article for developing a new approach to teaching beginning kite surfing techniques.
Kite the Bay now uses a support boat and a KitePole to enable students to concentrate on achieving the proper body and board balance on the water’s surface.
From what I could see from their website, Kite The Bay focuses on teaching and not so much on selling equipment. It’s nice to see that other companies recognize the opportunity of introducing people to the sport.