Author Archives: meganengine

Kiting Vacations

This post comes late, I forgot to blog about the work we’ve done exploring partnerships with hotels and resorts. We figured that many people not normally in the “extreme sports crowd” are still inclined to try sports like kite-surfing when … Continue reading

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Don Montague

Coleman talked to Don Montague this week and learned some interesting things… Don is on of the grandfathers of kiting, he helped design the software most people use, set up the factories in China that make all the kites and … Continue reading

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Market For Beginners

  Kite surfing schools are developing new ways to capture business from beginning kiters. To make the sport more accessible, San Francisco based company Kite The Bay was recently featured in this San Francisco Chronicle article for developing a new … Continue reading

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Kiteboarding Olympic Campaign

Out just today! This article talks about the recent push to get Kiteboarding in the 2016 Olympic Sailing Competition. Getting the sport into the Olympics would really increase awareness to this growing sport, creating opportunities for companies like ours to … Continue reading

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Intellectual Property

IP is important to consider for our company because our product has a unique and differentiating feature. Using private networks, we were able to speak with 7 Patent Attorneys for guidance on the topic. Some highlights from our conversations: We … Continue reading

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Projecting Revenue

Part of our assignment this week is to construct an income statement for our business. In forecasting, it’s important to consider the customer’s lifetime value. Engine Kite’s main product offering is the kite itself, but our business will eventually includes … Continue reading

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Another Look at Our Audience

From Kiteboarding Magazine, this breakdown of the magazine’s 2011 subscribers gives ¬†great demographic information about current kitesurfers. Most importantly, they spend on average $1,170 on equipment annually.  

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Ocean Rodeo’s Challenges to Market Entry

An interview with John Zimmerman, founder of Ocean Redeo Kiteboarding¬†reveals some fundamental challenges to entering the kitesurfing market. Ocean Rodeo manufactures and sells drysuits and kitesurfing equipment. It’s now an established brand in the industry, but struggled to build itself … Continue reading

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Proxy: Windsurfing

There are reasons to believe the kite surfing market will grow in the way of the wind surfing industry. The two sports attract a similar type of consumer and then equipment used between the two sports has a lot of … Continue reading

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Researching Market Size

Though obviously growing in popularity as a sport (as informally measured by the number of magazines, forums, websites, groups, etc. dedicated to the sport), it has been unusually difficult to find thorough market data around kite surfing. The following illustrate … Continue reading

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